24 - 25
september 2026
Bastille
Design Center

News

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Paris-Shanghai Perfume Show: Niche from China!

Looking back on an exceptional event that opened an unprecedented window into China’s niche perfumery.
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Dao NGuyen: “We will host a variety of smell talks designed to inform, provoke thought, inspire!”

After more than 15 years shaping international marketing at L’Oréal, Clarins, and Bvlgari, I felt the need to embark on a more personal journey. That is how Essenzia ByDao was born over a decade ago—a venture created to guide luxury, fragrance, and beauty brands in their dialogue with a new generation of Chinese consumers.
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Alex Wu (CEO Notes Shanghai) and Romain Raimbault (CEO Nez Events) share the story behind the launch of the Paris-Shanghai Perfume Show

A brand-new concept: the Paris-Shanghai Perfume Show sets out to spark dialogue and collaboration between two olfactory cultures. We asked the co-organizers what inspired their choice and what they hope to achieve.
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The Paris-Shanghai Perfume Show: a new kind of encounter!

Nez and Notes Shanghai are organising a pre-show event in Paris to explore the Chinese market in greater depth ahead of Shanghai Perfume Week. Join us at the Bastille Design Centre on 26 and 27 September.
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The event

Nez et Notes Shanghai organisent un pre-show parisien pour découvrir le marché chinois plus en profondeur avant la Shanghai Perfume Week. Rendez-vous au Bastille Design Center les 25 & 26 septembre prochains, de 10 heures à 18 heures.

The content

Smell Talks

Attend fifteen conferences, in English, which will take a comparative look at Chinese and French perfumery. Access to our Smell Talks is free. All you need to do is register. Also available to view for free via livestream video.

Exhibitors

Découvrez une vingtaine de marques chinoises et une dizaine de marques françaises pour une nouvelle forme de rencontre interculturelle !

The venue

Bastille design center

Situé à quelques pas du quartier du Marais, dans le 11e arrondissement, au cœur de la vie culturelle et artistique parisienne, le Bastille Design Center est un bâtiment industriel du XIXe siècle reconverti en centre artistique. After hosting the first two Paris Perfume Weeks, the Bastille Design Centre will be the venue for a unique encounter between French and Chinese perfumery!

Metro Richard-Lenoir / Saint-Ambroise

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