Bastille
Design Center
Paris
23-25
September 2026

News

APS VP

Asia Perfume Show 2026: Prepare for Takeoff

The Asia Perfume Show is getting ready for takeoff. Following a successful debut focused on China in 2025, the event is expanding its horizons to celebrate the richness and diversity of all Asian perfumery from China and Japan to Korea, Thailand, and beyond. Mark your calendars: the event is now scheduled for three days, from September 23 to 25, 2026, with the first day exclusively reserved for professionals.
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Paris-Shanghai Perfume Show: Niche from China!

Looking back on an exceptional event that opened an unprecedented window into China’s niche perfumery.
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Dao NGuyen: “We will host a variety of smell talks designed to inform, provoke thought, inspire!”

After more than 15 years shaping international marketing at L’Oréal, Clarins, and Bvlgari, I felt the need to embark on a more personal journey. That is how Essenzia ByDao was born over a decade ago—a venture created to guide luxury, fragrance, and beauty brands in their dialogue with a new generation of Chinese consumers.
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The event

Nez et Notes Shanghai is organising a new event dedicated to perfumery from Asia. Join us at the Bastille Design Centre on 23 (trade day), 24 and 25 September.

The content

Smell Talks

Join us for around fifteen talks, delivered in English, which will offer a comparative perspective on the perfume industries of several Asian countries.

Exhibitors

Discover around forty niche brands from China, Japan, Korea…

The venue

Bastille design center

Located a short walk from the Marais district, in the 11th arrondissement, at the heart of Paris’s cultural and artistic scene, the Bastille Design Center is a 19th-century industrial building that has been converted into an arts centre.

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