La Maison des parfums, a new centre of excellence combining the heritage of the Estée Lauder Group, its international brands and an innovation hub dedicated to luxury fragrance, has recently opened on Rue Volney in Paris. As the main partner of the Hors-les-murs event at Paris Perfume Week 2026, the venue will open its doors for a special workshop on 9 April. Lucas Nanini, Vice President of Fragrance Innovation, answered our questions.

What if we allowed ourselves to explore Italy differently? Not through the prism of its timeless monuments, nor even solely through its gastronomy, but through that invisible substance that whispers the soul of a country: its scents.

Among the must-see events at the 2026 edition of Paris Perfume Week, the ‘Algorithmic Perfumery’ installation by Everyhuman stands out as one of the most captivating explorations of the moment.

Paris Perfume Week is reaching a new milestone. Following two foundational editions in Paris, a summer expansion in Grasse, and a first international edition in Shanghai, the event conceived by Nez—the cultural movement dedicated to olfactory culture—will, for the first time, take up residence at the Palais Brongniart.