While scrolling through a LinkedIn notification, we came across a post written by Thomas de Monaco, the eponymous founder of his fragrance brand. Barely recovered from the buzz of Paris Perfume Week, he wanted to share his impressions of a lively trade show—at times a bit cramped—full of both charm and flaws, yet endowed with perhaps its greatest quality: being unmistakably Parisian. Moved by the spontaneity of his text, we asked Thomas if we could publish it on our website, to which he immediately replied, “Sorry for the bad words!” We found them entirely fitting, on the contrary.

La Maison des parfums, a new centre of excellence combining the heritage of the Estée Lauder Group, its international brands and an innovation hub dedicated to luxury fragrance, has recently opened on Rue Volney in Paris. As the main partner of the Hors-les-murs event at Paris Perfume Week 2026, the venue will open its doors for a special workshop on 9 April. Lucas Nanini, Vice President of Fragrance Innovation, answered our questions.

What if we allowed ourselves to explore Italy differently? Not through the prism of its timeless monuments, nor even solely through its gastronomy, but through that invisible substance that whispers the soul of a country: its scents.

Among the must-see events at the 2026 edition of Paris Perfume Week, the ‘Algorithmic Perfumery’ installation by Everyhuman stands out as one of the most captivating explorations of the moment.