12/12/2024

The Paris Perfume Week returns for its second edition, from March 20 to 23, 2025!

After a first edition that brought together nearly 3,000 enthusiasts and professionals from around the world, the Paris Perfume Week returns from March 20 to 23, 2025, at the Bastille Design Center. It promises a rich and inspiring program in its wake.

In the vibrant world of perfumery, the Paris Perfume Week offers a unique opportunity to immerse oneself in contemporary fragrance creation. This year, nearly 50 brands—both French and international, ranging from niche houses to private collections—will unveil their creations to the curious noses of our visitors.

Fragrance houses, whose perfumers usually work behind the scenes, will also take center stage, along with a major producer of natural raw materials.

The Bastille Design Center will also host exclusive exhibitions, workshops, conferences, and round tables (Smell Talks), which contribute to the richness and diversity of this essential event in the olfactory culture calendar.

Paris Perfume Week also extends beyond its main venue with off-site events organized in partnership with the Fragrance Foundation France. As we celebrate International Fragrance Day on March 21, key players in the perfume industry—boutiques, cultural venues, brands, laboratories—will offer a wide array of activities to unveil the behind-the-scenes magic of perfumery. This year, these encounters and visits will span an entire week, from Monday, March 17, to Sunday, March 23.

Mark your calendars: tickets go on sale on January 15, 2025!

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For its first edition held at the Palais Brongniart, the event brought together 11,780 visitors over three days. Through both its scale and the diversity of its audience, the event has firmly established itself as one of the major fixtures on the international perfume scene.
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Scented Sunday : Buona notte Milano, bonjour Paris, by Thomas de Monaco

While scrolling through a LinkedIn notification, we came across a post written by Thomas de Monaco, the eponymous founder of his fragrance brand. Barely recovered from the buzz of Paris Perfume Week, he wanted to share his impressions of a lively trade show—at times a bit cramped—full of both charm and flaws, yet endowed with perhaps its greatest quality: being unmistakably Parisian. Moved by the spontaneity of his text, we asked Thomas if we could publish it on our website, to which he immediately replied, “Sorry for the bad words!” We found them entirely fitting, on the contrary.
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Lucas Nanini (Estée Lauder) : « La Maison des Parfums: Creating a dialogue between past and future »

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