Paris Perfume Week will host several exclusive exhibitions, all of which are open to visitors with an admission ticket.
PALAIS BRONGNIART – LEVEL 0 (ENTRANCE)
Village des naturels, by LMR Naturals
At the heart of fragrant plants
A long-standing partner of Nez, LMR Naturals by IFF highlights the very essence of perfumery: natural raw materials. Located in the Vivienne Hall, the Village des naturels offers a cultural and olfactory journey to rediscover these ingredients as the result of a terroir, artisanal know-how, and demanding extraction processes that are the hallmark of LMR.
At the heart of the installation is the editorial collection “Nez + LMR The Naturals Notebooks,” which has become a reference in the industry. Each volume explores a plant from every angle—its origins, history, transformation, uses in perfumery, and cultural resonances.
Each booklet is accompanied by the material itself to smell, allowing visitors to explore this living library through the nose. This year, seven ingredients are highlighted, paired with creations by renowned perfumers from IFF and accompanied by an identity sheet that reveals their full singularity.
An essential place to smell, learn, compare, and understand everything that natural ingredients express about perfume.
PALAIS BRONGNIART – LEVEL 1
IN THE HEART OF THE MOUNTAINS OF OMAN
The Omani Rock Rose, avec Amouage
Every March, the highlands of Oman see dozens of people busy climbing the steep slopes of Jabal Akhdar—“Green Mountains” in Arabic—to harvest one of the Sultanate’s best-preserved treasures: the Omani rose. It is on these wind-swept peaks that it develops its incomparable scent. Imported by the Persians in the 18th century, the variety Rosa damascena x trigintipetala is named for the thirty petals that make up its corolla.
Its unique extraction method, passed down from generation to generation, has remained unchanged over the centuries. Harvesting begins at dawn, when the flowers have just bloomed and contain the full richness of their essence. Growers gently detach each flower from its stem, holding it delicately between two fingers. Traditionally entrusted to rural communities, the distillation follows a singular process: the petals are immersed in fresh spring water, then placed in large clay jars called burmahs. These containers are then heated in a vertical clay oven known as a dahjan. This produces, on one hand, a pale yellow-green essential oil, and on the other, a rose water with a smoky scent and delicately amber hue. The latter is used in preparing qahwa—the coffee served to guests in Omani homes. In cuisine, it also flavors halwa as well as certain traditional dishes and desserts of the country.
Amouage has committed to protecting and enhancing the Omani rose industry through a partnership aimed at preserving and modernizing these centuries-old traditions in Jabal Akhdar. Beyond the cultivation fields, the program also includes a local distillation unit, ensuring the freshest and most complete olfactory profile of this rose. The project is part of broader initiatives, including Wadi Dawkah, a site dedicated to frankincense cultivation, also a UNESCO World Heritage site, under Amouage’s protection.
On the occasion of the Paris Perfume Week, Amouage invites you to explore this ambitious initiative and discover the house’s creations inspired by the Omani rose.
PALAIS BRONGNIART – LEVEL 1
L’Empreinte des maîtres
When perfume becomes history, by L’Osmothèque.
In partnership with Nez
Perfume possesses a singular magic: it outlives the one who created it, sometimes carrying their genius across decades. L’Osmothèque, the international perfume conservatory, offers an immersion into the work of exceptional creators who have shaped the identity of global perfumery. Designed in collaboration with Nez, this exhibition pays tribute to these architects of the invisible—from pioneers of the early 20th century to major figures who have passed away more recently, some of whose creations have become part of our collective memory. Through the perfumes on display, visitors discover how each master perfumer transformed an idea, then raw materials, into timeless icons—marking either a rupture or a pinnacle in the history of perfumery.
PALAIS BRONGNIART – LEVEL 1
ALGORITHMIC PERFUMERY, BY EVERYHUMAN
Create your own perfume, in real time
Undoubtedly one of the most unique experiences of this edition! With Algorithmic Perfumery, EveryHuman offers a spectacular and participatory approach to perfume creation: a machine designed to generate, from your own brief, a unique composition produced in real time.
Guided by a series of questions, visitors explore their olfactory preferences. A system of algorithms then interprets these choices to create a custom “made-to-measure” formula. The result: you leave with your personal, instant creation. Playful, intriguing, and fascinating, the experience also raises a timely question: what becomes of the creative gesture when artificial intelligence enters the workshop?