The Golden Osmanthus Awards, co-founded in 2023 by the China Daily Chemical Industry Association and Rayli Magazine, is China’s first official top-tier accolade in the fragrance and perfume industry. Named after the osmanthus flower—a symbol of nobility and auspiciousness in Chinese culture—the award embodies the pursuit of excellence and innovation. It aims to establish an authoritative industry evaluation system, drive industrial advancement, and promote the cultural confidence of “Oriental Fragrance.

Key Features:

Pure Evaluation: Focuses solely on olfactory innovation, disregarding commercial factors.

Dual-Track Judging:

Fragrance Quality (80% weight): Emphasizes artistry and technical breakthroughs.

Packaging Design: Balances traditional craftsmanship with modern aesthetics.

Fair Process:

Double-Blind Review: Entries are presented in anonymous bottles to eliminate brand bias.

Diverse Jury: 100+ experts (perfumers, evaluators) and 1,000+ public judges (enthusiasts, scholars) participate.

Digital Management: Paperless operations via a dedicated app, with real-time blockchain data storage and full transparency.

The Golden Osmanthus Awards sets industry benchmarks with rigorous standards, propelling Chinese fragrances onto the global stage.

—

金桂奖（Golden Osmanthus Awards）由中国日用化工协会与《瑞丽》杂志社于2023年联合创立，是中国首个官方香氛香水领域顶尖奖项。其名取自象征高洁的桂花，寓意对品质与创新的追求。奖项聚焦行业权威评价体系，推动产业升级，传递东方香韵文化自信。

核心特色：

纯粹评审：仅关注气味创新，忽略商业因素。

双轨评审：分“香气品质”（占80%）与“外观设计”两大维度，前者注重艺术性与技术突破，后者强调传统与现代设计融合。

公正流程：

双盲评审：作品以匿名公瓶呈现，杜绝品牌干扰。

多元评委：100+专业人士（调香师等）与千名大众评委共同参与。

数字化管理：通过专属APP无纸化操作，数据实时上链，全程透明监督。

金桂奖以严谨机制树立行业标杆，推动中国香氛走向世界。