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The Asia Perfume Show is getting ready for takeoff. Following a successful debut focused on China in 2025, the event is expanding its horizons to celebrate the richness and diversity of all Asian perfumery from China and Japan to Korea, Thailand, and beyond. Mark your calendars: the event is now scheduled for three days, from September 23 to 25, 2026, with the first day exclusively reserved for professionals.

Looking back on an exceptional event that opened an unprecedented window into China’s niche perfumery.

After more than 15 years shaping international marketing at L’Oréal, Clarins, and Bvlgari, I felt the need to embark on a more personal journey. That is how Essenzia ByDao was born over a decade ago—a venture created to guide luxury, fragrance, and beauty brands in their dialogue with a new generation of Chinese consumers.

A brand-new concept: the Paris-Shanghai Perfume Show sets out to spark dialogue and collaboration between two olfactory cultures. We asked the co-organizers what inspired their choice and what they hope to achieve.

Nez and Notes Shanghai are organising a pre-show event in Paris to explore the Chinese market in greater depth ahead of Shanghai Perfume Week. Join us at the Bastille Design Centre on 26 and 27 September.