{"id":7186,"date":"2025-02-05T18:18:29","date_gmt":"2025-02-05T17:18:29","guid":{"rendered":"https:\/\/www.perfume-week.com\/?post_type=events&#038;p=7186"},"modified":"2025-05-13T12:52:51","modified_gmt":"2025-05-13T10:52:51","slug":"lart-de-vendre-le-parfum-merchandising-et-experiences-en-point-de-vente","status":"publish","type":"events","link":"https:\/\/www.perfume-week.com\/en\/events\/lart-de-vendre-le-parfum-merchandising-et-experiences-en-point-de-vente\/","title":{"rendered":"L&#8217;art de vendre le parfum : merchandising et exp\u00e9riences en point de vente."},"content":{"rendered":"\n<p><em>Par quels ressorts une marque de parfum peut-elle se d\u00e9marquer de ses concurrentes sur un point de vente? Quelle \u00abexp\u00e9rience client\u00bb proposer aux acheteurs et par quel type de merchandising ou d\u2019animation s\u2019adresser \u00e0 eux ? Si les grandes enseignes et les boutiques ind\u00e9pendantes d\u00e9di\u00e9es \u00e0 la parfumerie de niche partagent ces enjeux, leurs r\u00e9ponses et leurs moyens diff\u00e8rent. \u00c9tat des lieux avec deux sp\u00e9cialistes de la vente.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par quels ressorts une marque de parfum peut-elle se d\u00e9marquer de ses concurrentes sur un point de vente? Quelle \u00abexp\u00e9rience client\u00bb proposer aux acheteurs et par quel type de merchandising ou d\u2019animation s\u2019adresser \u00e0 eux ? Si les grandes enseignes et les boutiques ind\u00e9pendantes d\u00e9di\u00e9es \u00e0 la parfumerie de niche partagent ces enjeux, leurs r\u00e9ponses [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"template":"","tags":[],"annee":[],"pw_dates":[160],"event-types":[68],"ville":[161],"class_list":["post-7186","events","type-events","status-publish","hentry","pw_dates-04-dim-23-en","event-types-smell-talks-bastille-design-center","ville-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;art de vendre le parfum : merchandising et exp\u00e9riences en point de vente. - Perfume Week, by Nez<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;art de vendre le parfum : merchandising et exp\u00e9riences en point de vente. - Perfume Week, by Nez\" \/>\n<meta property=\"og:description\" content=\"Par quels ressorts une marque de parfum peut-elle se d\u00e9marquer de ses concurrentes sur un point de vente? 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