{"id":7148,"date":"2025-02-04T12:48:51","date_gmt":"2025-02-04T11:48:51","guid":{"rendered":"https:\/\/www.perfume-week.com\/?post_type=events&#038;p=7148"},"modified":"2025-05-13T12:52:54","modified_gmt":"2025-05-13T10:52:54","slug":"creer-innover-durer-reussir-dans-la-parfumerie-de-niche","status":"publish","type":"events","link":"https:\/\/www.perfume-week.com\/en\/events\/creer-innover-durer-reussir-dans-la-parfumerie-de-niche\/","title":{"rendered":"Cr\u00e9er, innover, durer : r\u00e9ussir dans la parfumerie de niche"},"content":{"rendered":"\n<p><br>Niche? Le mot n\u2019existait pas il y a une vingtaine d\u2019ann\u00e9es, alors que la parfumerie ind\u00e9pendante prenait son envol. Ce march\u00e9 r\u00e9unit aujourd\u2019hui plusieurs centaines de marques. Comment les\u00a0 marques pionni\u00e8res sont- elles parvenues \u00e0 \u00e9merger ?\u00a0 Quelle offre proposer pour se d\u00e9marquer aujourd\u2019hui et comment faire face aux nouvelles tendances sans renier sa propre histoire? \u00c9l\u00e9ments de r\u00e9ponse avec deux acteurs phares du secteur.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niche? Le mot n\u2019existait pas il y a une vingtaine d\u2019ann\u00e9es, alors que la parfumerie ind\u00e9pendante prenait son envol. Ce march\u00e9 r\u00e9unit aujourd\u2019hui plusieurs centaines de marques. Comment les\u00a0 marques pionni\u00e8res sont- elles parvenues \u00e0 \u00e9merger ?\u00a0 Quelle offre proposer pour se d\u00e9marquer aujourd\u2019hui et comment faire face aux nouvelles tendances sans renier sa propre [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"template":"","tags":[],"annee":[],"pw_dates":[127],"event-types":[49],"ville":[106],"class_list":["post-7148","events","type-events","status-publish","hentry","pw_dates-01-jeu-20","event-types-smell-talks-bastille-design-center","ville-paris"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9er, innover, durer : r\u00e9ussir dans la parfumerie de niche - Perfume Week, by Nez<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9er, innover, durer : r\u00e9ussir dans la parfumerie de niche - Perfume Week, by Nez\" \/>\n<meta property=\"og:description\" content=\"Niche? 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Comment les\u00a0 marques pionni\u00e8res sont- elles parvenues \u00e0 \u00e9merger ?\u00a0 Quelle offre proposer pour se d\u00e9marquer aujourd\u2019hui et comment faire face aux nouvelles tendances sans renier sa propre [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.perfume-week.com\/en\/events\/creer-innover-durer-reussir-dans-la-parfumerie-de-niche\/\" \/>\n<meta property=\"og:site_name\" content=\"Perfume Week, by Nez\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/nezarevue\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T10:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.perfume-week.com\/wp-content\/uploads\/2025\/07\/IMAGE_PARIS_PERFUME_WEEK_26_LIGHT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/events\\\/creer-innover-durer-reussir-dans-la-parfumerie-de-niche\\\/\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/events\\\/creer-innover-durer-reussir-dans-la-parfumerie-de-niche\\\/\",\"name\":\"Cr\u00e9er, innover, durer : r\u00e9ussir dans la parfumerie de niche - Perfume Week, by Nez\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#website\"},\"datePublished\":\"2025-02-04T11:48:51+00:00\",\"dateModified\":\"2025-05-13T10:52:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/events\\\/creer-innover-durer-reussir-dans-la-parfumerie-de-niche\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/events\\\/creer-innover-durer-reussir-dans-la-parfumerie-de-niche\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/events\\\/creer-innover-durer-reussir-dans-la-parfumerie-de-niche\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9v\u00e9nements\",\"item\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cr\u00e9er, innover, durer : r\u00e9ussir dans la parfumerie de niche\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/\",\"name\":\"Paris Perfume Week, by Nez\",\"description\":\"The international gathering for perfume and olfactory culture, by Nez\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#organization\",\"name\":\"Le rendez-vous international du parfum et de la culture olfactive, by Nez\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/PARIS_PERFUME_WEEK_BLANC-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.perfume-week.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/PARIS_PERFUME_WEEK_BLANC-1.svg\",\"width\":493,\"height\":262,\"caption\":\"Le rendez-vous international du parfum et de la culture olfactive, by Nez\"},\"image\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/nezarevue\",\"https:\\\/\\\/www.instagram.com\\\/perfumeweek\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cr\u00e9er, innover, durer : r\u00e9ussir dans la parfumerie de niche - Perfume Week, by Nez","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Cr\u00e9er, innover, durer : r\u00e9ussir dans la parfumerie de niche - Perfume Week, by Nez","og_description":"Niche? 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