{"id":17668,"date":"2026-02-11T16:42:21","date_gmt":"2026-02-11T15:42:21","guid":{"rendered":"https:\/\/www.perfume-week.com\/?post_type=events&p=17668"},"modified":"2026-03-24T12:41:07","modified_gmt":"2026-03-24T11:41:07","slug":"training-your-nose-smelling-session-by-coty","status":"publish","type":"events","link":"https:\/\/www.perfume-week.com\/en\/events\/training-your-nose-smelling-session-by-coty\/","title":{"rendered":"Signatures olfactives : l’identit\u00e9 invisible des marques"},"content":{"rendered":"\n

Objet impalpable, le parfum n\u2019en est pas moins capable d\u2019exprimer un style. Certaines marques s\u2019att\u00e8lent \u00e0 donner \u00e0 leurs cr\u00e9ations une \u00ab patte \u00bb reconnaissable, tant\u00f4t par un travail sur la palette d\u2019ingr\u00e9dients, tant\u00f4t par une mani\u00e8re particuli\u00e8re de composer. \u00c0 travers plusieurs exemples issus de lancements r\u00e9cents de Coty, cette conf\u00e9rence olfactive d\u00e9voilera comment se construisent ces identit\u00e9s invisibles. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Objet impalpable, le parfum n\u2019en est pas moins capable d\u2019exprimer un style. Certaines marques s\u2019att\u00e8lent \u00e0 donner \u00e0 leurs cr\u00e9ations une \u00ab patte \u00bb reconnaissable, tant\u00f4t par un travail sur la palette d\u2019ingr\u00e9dients, tant\u00f4t par une mani\u00e8re particuli\u00e8re de composer. \u00c0 travers plusieurs exemples issus de lancements r\u00e9cents de Coty, cette conf\u00e9rence olfactive d\u00e9voilera comment se construisent […]<\/p>\n","protected":false},"author":21,"featured_media":0,"template":"","tags":[],"annee":[165],"pw_dates":[166],"event-types":[49],"ville":[106],"class_list":["post-17668","events","type-events","status-publish","hentry","annee-165","pw_dates-26-09-jeudi","event-types-smell-talks-bastille-design-center","ville-paris"],"acf":[],"yoast_head":"\nSignatures olfactives : l'identit\u00e9 invisible des marques - Perfume Week, by Nez<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Signatures olfactives : l'identit\u00e9 invisible des marques - Perfume Week, by Nez\" \/>\n<meta property=\"og:description\" content=\"Objet impalpable, le parfum n\u2019en est pas moins capable d\u2019exprimer un style. 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