{"id":19595,"date":"2026-03-26T15:53:46","date_gmt":"2026-03-26T14:53:46","guid":{"rendered":"https:\/\/www.perfume-week.com\/entities\/byredo\/"},"modified":"2026-04-09T17:11:21","modified_gmt":"2026-04-09T15:11:21","slug":"byredo","status":"publish","type":"entities","link":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/","title":{"rendered":"Byredo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Byredo was founded in Stockholm in 2006 by Ben Gorham. Born from a desire to translate memories and emotions into objects and experiences, Byredo takes a sensorial-led approach to creativity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a multidisciplinary vision spanning fragrance, makeup, home, and crafted accessories, the brand builds a living library of collective memories and cultural references, offering pieces that are both personal and universal. Each creation is conceived with uncompromising attention to raw materials, form, and storytelling, embodying the tension between Scandinavian minimalism and bold artistic expression.<br><br><br>Today, Byredo speaks to a global community across more than 40 countries, through an exclusive network of immersive flagship spaces and high-end retailers. At its heart, the brand remains committed to creativity as a force for meaning: making timeless objects that resonate deeply in people\u2019s lives.<br><\/p>\n","protected":false},"featured_media":19593,"parent":0,"template":"","annee":[],"comptoir-niche-by-nez":[],"partner-types":[182],"ville":[161],"class_list":["post-19595","entities","type-entities","status-publish","has-post-thumbnail","hentry","partner-types-paris-perfume-night","ville-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Byredo - Perfume Week, by Nez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Byredo - Perfume Week, by Nez\" \/>\n<meta property=\"og:description\" content=\"Byredo was founded in Stockholm in 2006 by Ben Gorham. Born from a desire to translate memories and emotions into objects and experiences, Byredo takes a sensorial-led approach to creativity. With a multidisciplinary vision spanning fragrance, makeup, home, and crafted accessories, the brand builds a living library of collective memories and cultural references, offering pieces [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/\" \/>\n<meta property=\"og:site_name\" content=\"Perfume Week, by Nez\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/nezarevue\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T15:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.perfume-week.com\/wp-content\/uploads\/2026\/03\/LOGO_BYREDO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/byredo\\\/\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/byredo\\\/\",\"name\":\"Byredo - Perfume Week, by Nez\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/byredo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/byredo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.perfume-week.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/LOGO_BYREDO.png\",\"datePublished\":\"2026-03-26T14:53:46+00:00\",\"dateModified\":\"2026-04-09T15:11:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/byredo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/byredo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/byredo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/LOGO_BYREDO.png\",\"contentUrl\":\"https:\\\/\\\/www.perfume-week.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/LOGO_BYREDO.png\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/byredo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"entit\u00e9s\",\"item\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/entities\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Byredo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/\",\"name\":\"Paris Perfume Week, by Nez\",\"description\":\"The international gathering for perfume and olfactory culture, by Nez\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#organization\",\"name\":\"Le rendez-vous international du parfum et de la culture olfactive, by Nez\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.perfume-week.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/PARIS_PERFUME_WEEK_BLANC-1.svg\",\"contentUrl\":\"https:\\\/\\\/www.perfume-week.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/PARIS_PERFUME_WEEK_BLANC-1.svg\",\"width\":493,\"height\":262,\"caption\":\"Le rendez-vous international du parfum et de la culture olfactive, by Nez\"},\"image\":{\"@id\":\"https:\\\/\\\/www.perfume-week.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/nezarevue\",\"https:\\\/\\\/www.instagram.com\\\/perfumeweek\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Byredo - Perfume Week, by Nez","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/","og_locale":"en_US","og_type":"article","og_title":"Byredo - Perfume Week, by Nez","og_description":"Byredo was founded in Stockholm in 2006 by Ben Gorham. Born from a desire to translate memories and emotions into objects and experiences, Byredo takes a sensorial-led approach to creativity. With a multidisciplinary vision spanning fragrance, makeup, home, and crafted accessories, the brand builds a living library of collective memories and cultural references, offering pieces [&hellip;]","og_url":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/","og_site_name":"Perfume Week, by Nez","article_publisher":"https:\/\/facebook.com\/nezarevue","article_modified_time":"2026-04-09T15:11:21+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/www.perfume-week.com\/wp-content\/uploads\/2026\/03\/LOGO_BYREDO.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/","url":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/","name":"Byredo - Perfume Week, by Nez","isPartOf":{"@id":"https:\/\/www.perfume-week.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/#primaryimage"},"image":{"@id":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.perfume-week.com\/wp-content\/uploads\/2026\/03\/LOGO_BYREDO.png","datePublished":"2026-03-26T14:53:46+00:00","dateModified":"2026-04-09T15:11:21+00:00","breadcrumb":{"@id":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.perfume-week.com\/en\/entities\/byredo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/#primaryimage","url":"https:\/\/www.perfume-week.com\/wp-content\/uploads\/2026\/03\/LOGO_BYREDO.png","contentUrl":"https:\/\/www.perfume-week.com\/wp-content\/uploads\/2026\/03\/LOGO_BYREDO.png","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.perfume-week.com\/en\/entities\/byredo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.perfume-week.com\/en\/"},{"@type":"ListItem","position":2,"name":"entit\u00e9s","item":"https:\/\/www.perfume-week.com\/en\/entities\/"},{"@type":"ListItem","position":3,"name":"Byredo"}]},{"@type":"WebSite","@id":"https:\/\/www.perfume-week.com\/en\/#website","url":"https:\/\/www.perfume-week.com\/en\/","name":"Paris Perfume Week, by Nez","description":"The international gathering for perfume and olfactory culture, by Nez","publisher":{"@id":"https:\/\/www.perfume-week.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.perfume-week.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.perfume-week.com\/en\/#organization","name":"Le rendez-vous international du parfum et de la culture olfactive, by Nez","url":"https:\/\/www.perfume-week.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.perfume-week.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.perfume-week.com\/wp-content\/uploads\/2023\/12\/PARIS_PERFUME_WEEK_BLANC-1.svg","contentUrl":"https:\/\/www.perfume-week.com\/wp-content\/uploads\/2023\/12\/PARIS_PERFUME_WEEK_BLANC-1.svg","width":493,"height":262,"caption":"Le rendez-vous international du parfum et de la culture olfactive, by Nez"},"image":{"@id":"https:\/\/www.perfume-week.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/nezarevue","https:\/\/www.instagram.com\/perfumeweek"]}]}},"_links":{"self":[{"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/entities\/19595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/types\/entities"}],"version-history":[{"count":2,"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/entities\/19595\/revisions"}],"predecessor-version":[{"id":19597,"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/entities\/19595\/revisions\/19597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/media\/19593"}],"wp:attachment":[{"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/media?parent=19595"}],"wp:term":[{"taxonomy":"annee","embeddable":true,"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/annee?post=19595"},{"taxonomy":"comptoir-niche-by-nez","embeddable":true,"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/comptoir-niche-by-nez?post=19595"},{"taxonomy":"partner-types","embeddable":true,"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/partner-types?post=19595"},{"taxonomy":"ville","embeddable":true,"href":"https:\/\/www.perfume-week.com\/en\/wp-json\/wp\/v2\/ville?post=19595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}