{"id":19383,"date":"2026-03-19T17:21:04","date_gmt":"2026-03-19T16:21:04","guid":{"rendered":"https:\/\/www.perfume-week.com\/entities\/matiere-premiere\/"},"modified":"2026-03-23T13:19:45","modified_gmt":"2026-03-23T12:19:45","slug":"matiere-premiere","status":"publish","type":"entities","link":"https:\/\/www.perfume-week.com\/en\/entities\/matiere-premiere\/","title":{"rendered":"Mati\u00e8re premi\u00e8re"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Founded in 2019 by Aur\u00e9lien Guichard, Caius von Knorring, and C\u00e9dric Meiffret, the fragrance house Mati\u00e8re Premi\u00e8re stands out for its unique approach to perfumery, centered on the raw expression of an exceptional natural ingredient. Aur\u00e9lien Guichard, Founder and Perfumer, elevates each chosen ingredient through contemporary compositions with a distinctive, long-lasting sillage. Placing excellence in quality at the heart of its approach, the House cultivates its own roses and tuberoses through organic farming in the Grasse region. Aur\u00e9lien Guichard is the only perfumer in the world to grow his own ingredients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The flagship boutique in rue Saint Honor\u00e9 was opened in June 2025. It was conceived to reflect Mati\u00e8re Premi\u00e8re deep connection to raw materials, expressed through a contemporary, minimalist aesthetic.<\/p>\n","protected":false},"featured_media":19093,"parent":0,"template":"","annee":[165],"comptoir-niche-by-nez":[],"partner-types":[55,182],"ville":[161],"class_list":["post-19383","entities","type-entities","status-publish","has-post-thumbnail","hentry","annee-165","partner-types-hors-les-murs-en","partner-types-paris-perfume-night","ville-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mati\u00e8re premi\u00e8re - Perfume Week, by Nez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perfume-week.com\/en\/entities\/matiere-premiere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mati\u00e8re premi\u00e8re - Perfume Week, by Nez\" \/>\n<meta property=\"og:description\" content=\"Founded in 2019 by Aur\u00e9lien Guichard, Caius von Knorring, and C\u00e9dric Meiffret, the fragrance house Mati\u00e8re Premi\u00e8re stands out for its unique approach to perfumery, centered on the raw expression of an exceptional natural ingredient. 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