Embracing the ideals of counterculture, Michael Partouche, a.k.a. \u2018Dr. Mike\u2019 \u2013 a musician at heart, a pharmacist by training \u2013 chose perfume as his medium of expression. From these two worlds, which are polar opposites, Room 1015 was born. The fragrance becomes a symbol of rebellion, a banner inspired by musical movements, philosophies and alternative spiritualities. While counterculture certainly has its own language, literature and sound, Room 1015 (the infamous Californian hotel room most scarred by the history of Rock \u2019n\u2019 Roll) now gives it a scent, with nostalgic undertones, imbued with total freedom. An olfactory manifesto oscillating between the punk movement, artificial paradises, the sexual revolution and transcendental meditation.
Translated with DeepL.com (free version) <\/p>\n\n\n\n
Room 1015 will be hosting a pop-up shop from 9 to 11 April at 45 Rue Vivienne, near the Palais Brongniart.<\/p>\n\n\n\n
On Friday evening, a special event will bring guests together with J\u00e9r\u00f4me Di Marino, the brand\u2019s perfumer, who will present the technical approach and raw materials behind the Poppy Riot fragrance. Meanwhile, founder Michael Partouche will share the brand\u2019s history as well as the creative inspiration behind Poppy Riot and its campaign. Visitors will also be able to have their Room 1015 fragrance, available to purchase on site, personalised in a relaxed atmosphere with music and drinks. The pop-up will be decorated with visuals from the Poppy Riot campaign, featuring various artists from the creative scene (illustrators, musicians, dancers, etc.).<\/p>\n\n\n\n