02/08/2025

The Paris-Shanghai Perfume Show: a new kind of encounter!

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Nez and Notes Shanghai are organising a pre-show event in Paris to explore the Chinese market in greater depth ahead of Shanghai Perfume Week. Join us at the Bastille Design Centre on 26 and 27 September.

On the agenda

Suggested reading

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Paris-Shanghai Perfume Show: Niche from China!

Looking back on an exceptional event that opened an unprecedented window into China’s niche perfumery.
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Dao NGuyen: “We will host a variety of smell talks designed to inform, provoke thought, inspire!”

After more than 15 years shaping international marketing at L’Oréal, Clarins, and Bvlgari, I felt the need to embark on a more personal journey. That is how Essenzia ByDao was born over a decade ago—a venture created to guide luxury, fragrance, and beauty brands in their dialogue with a new generation of Chinese consumers.
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Alex Wu (CEO Notes Shanghai) and Romain Raimbault (CEO Nez Events) share the story behind the launch of the Paris-Shanghai Perfume Show

A brand-new concept: the Paris-Shanghai Perfume Show sets out to spark dialogue and collaboration between two olfactory cultures. We asked the co-organizers what inspired their choice and what they hope to achieve.
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