Exhibitors

Naturalist Perfume Brand Featuring Eastern Philosophy

Chujian: With scent as its medium, Chujian presents the Eastern Olfactory Symphony—drawing inspiration from Eastern philosophy and the rich tapestry of mountains, rivers, and cultural heritage. We create naturally pure and delightful perfumes, fragrances, and body care products. By prioritizing indigenous Chinese botanical ingredients, we collaborate with world-leading fragrance houses and esteemed perfumers globally in a profound co-creation process. Our scents forge connections among all beings in nature, infusing our products with the essence of history, landscapes, lakes, seas, and wilderness—endowing each creation with a uniquely Eastern botanical poetry.

ChuJian utilizes scent as a medium, intricately weaving together natural origins and cultural depth. It transcends the mere creation of fragrance products, aspiring to become the “Scent Proposer” of Eastern living aesthetics. By employing olfactory artistry, the brand reinterprets the DNA of Chinese beauty, achieving a creative revitalization of timeless traditions within a contemporary context.

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中文：东方哲学自然主义香气品牌

初柬：以香为柬，邂逅东方香序，汲取东方哲学与山川人文灵感，打造自然纯净愉悦的香水、香氛及身体护理产品。优先选用中国本土植物成分，与世界领先香精公司合作，联合全球一线调香师深度共创，以香气连接自然万物，将历史人文、山川湖海及自然精神融入品牌，赋予产品独特的东方草本香韵。

初柬以气味为纽带，融合自然本源与人文厚度，不仅着眼于香氛产品本身，更致力于成为东方生活美学的”香气提案者”。以香气为载体重新解构中国美学基因，在当代语境中完成传统文化的创造性表达。

cottee is a small brand that loves collecting little things that may be useless, but bring joy.

We once ran a neighborhood café in Shanghai for over a decade. Guests would often say, “More than the coffee itself, what I love is this place — the soft background sounds, the inviting aromas, the warmth and buzz.”Then cottee grew out of a simple thought: what if you could take the scent of a café with you?

cottee’s first Perfume collection is about travel, inspired by the cities we have visited.

Travel is a suitcase that won’t quite close, a gallery of photos taking up memory you can’t bear to delete, souvenirs collecting dust whose names you’ve forgotten, and a whiff of air that brings it all back.

cottee Traveler’s Plan Perfume captures these journey-born essences in a hip flask. When travel feels out of reach, just spritz a little magic. No visa and no boarding pass—through scent, you can go wherever you like.

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cottee是个小品牌，喜欢收集一些没用但快乐的小事情。

我们在上海开过一家社区咖啡馆，一开就是十几年。店里常听客人说 :“除了爱喝咖啡，更喜欢的是咖啡馆这样一个四周有些微声响和好闻气味的地方，热闹温暖。”cottee 就从这个“能不能把咖啡馆的气味打包带走”的念头里长了出来。

cottee的第一个香水系列关于旅行，灵感来自我们曾经去过的城市。

旅行是关不上又收不动的箱子，是很多张挤占内存却舍不得删的照片，是放到落灰忘了姓名的纪念品,以及一团闻到了才会解锁记忆的当地空气。

「cottee 旅行者计划」系列香水,把这些旅途中的味道装进“小酒壶”,没时间出去玩的时候，就拿出来喷一喷。不需要签证和机票，在气味里，我们可以想去哪里，就去哪里。

Damfool has been founded by a perfumer of Min Nandescent, born and raised in Macao.

Dedicated to developing uniquely intriguing scents inspired by Tibetan and Min Nan regions, or utilizing herbal ingredients.

Its creations are imbued with local character and folk cultural elements, boldly featuring distinctive and rare native Chinese raw materials.

Through Min Nan cultural symbolsand humanistic language, it explores thepossibilities of Eastern fragrances, continuously unearthingthe aesthetic connections betweenperfume and people. 

Ebers Papyrus, a name inspired by the ancient Egyptian medical text Ebers Papyrus – humanity’s earliest recorded aromatherapy manuscript from 3,600 years ago, which ignites our mission to heal the soul through fragrance.

Partnering with a century-old international fragrance institution, we specialize in crafting high-quality original therapeutic fragrances and premium fragrance-infused personal care collections. By selecting natural botanical extracts and blending them with masterful perfumery techniques, we weave healing scents into every moment of daily life.

We are dedicated to awakening profound inner tranquility, unlocking inherent strength within each user, and helping you rediscover the power of self-love. 

The Golden Osmanthus Awards, co-founded in 2023 by the China Daily Chemical Industry Association and Rayli Magazine, is China’s first official top-tier accolade in the fragrance and perfume industry. Named after the osmanthus flower—a symbol of nobility and auspiciousness in Chinese culture—the award embodies the pursuit of excellence and innovation. It aims to establish an authoritative industry evaluation system, drive industrial advancement, and promote the cultural confidence of “Oriental Fragrance.

Key Features:

Pure Evaluation: Focuses solely on olfactory innovation, disregarding commercial factors.

Dual-Track Judging:

Fragrance Quality (80% weight): Emphasizes artistry and technical breakthroughs.

Packaging Design: Balances traditional craftsmanship with modern aesthetics.

Fair Process:

Double-Blind Review: Entries are presented in anonymous bottles to eliminate brand bias.

Diverse Jury: 100+ experts (perfumers, evaluators) and 1,000+ public judges (enthusiasts, scholars) participate.

Digital Management: Paperless operations via a dedicated app, with real-time blockchain data storage and full transparency.

The Golden Osmanthus Awards sets industry benchmarks with rigorous standards, propelling Chinese fragrances onto the global stage.

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金桂奖（Golden Osmanthus Awards）由中国日用化工协会与《瑞丽》杂志社于2023年联合创立，是中国首个官方香氛香水领域顶尖奖项。其名取自象征高洁的桂花，寓意对品质与创新的追求。奖项聚焦行业权威评价体系，推动产业升级，传递东方香韵文化自信。

核心特色：

纯粹评审：仅关注气味创新，忽略商业因素。

双轨评审：分“香气品质”（占80%）与“外观设计”两大维度，前者注重艺术性与技术突破，后者强调传统与现代设计融合。

公正流程：

双盲评审：作品以匿名公瓶呈现，杜绝品牌干扰。

多元评委：100+专业人士（调香师等）与千名大众评委共同参与。

数字化管理：通过专属APP无纸化操作，数据实时上链，全程透明监督。

金桂奖以严谨机制树立行业标杆，推动中国香氛走向世界。

Founded in 2016 by three designers in Shanghai, handhandhand began with a shared love for fragrance. The brand’s first product line, scented candles, stemmed from their daily habit of lighting candles. Over time, the brand expanded to include scented wash products, perfumes, and more, always focusing on the connection between fragrance and aesthetics.

The name “handhandhand” originally symbolized the union of three designers, akin to “three hands playing together.” As the brand evolved, this name took on deeper meaning—“hand” is not only a tool for creation but also a medium that connects life and the senses. From creativity to craftsmanship and execution, handhandhand embodies a refined “tactile aesthetics,” transforming everyday moments into fragrant experiences.

Today, handhandhand has four stores in China, located in the central areas of Shanghai and Beijing. The brand has also expanded to many high-end buyer stores, serving a community of consumers who share the same lifestyle and taste.

Möbius Fragrance is an independent perfumer brand. We trace the finest raw materials from around the world, crafting entirely new formulas in our own laboratory. With no compromise on cost, we embrace rare and precious botanical essences. Within the fourth dimension of scent, we carve with precision, unfold imagery, and compose for true connoisseurs — presenting the most resplendent olfactory stage for the most discerning noses.

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莫比乌斯香氛是一个独立调香师品牌，我们溯源全球优质原料，在自己的实验室里研发全新配方，不吝成本使用珍稀罕见的植物精粹，在嗅觉的第四维度上精雕细琢，铺开画面，为鉴赏家创作，为最挑剔的鼻子呈现最绮丽的气味舞台。

Le goût de peau, fondé en 2021,  qui se consacre à la création d’expériences olfactives uniques. Nous mettons en avant les concepts de parfums orientale de genre et de création durable, en nous appuyant sur une diversité d’ingrédients locaux et distinctive.

Chacun de nos parfums transmet l’essence de la culture Est-Asiatique, explorant par l’olfaction la manière dont les individus perçoivent le monde. Chez Le goût de peau, nous croyons que le parfum dépasse la simple jouissance olfactive ; il constitue une quête spirituelle. Nous puisons avidement l’inspiration dans les découvertes et les expériences de nos voyages, alliées à une passion profonde pour les cultures anciennes et mystérieuses. Ces éléments nourrissent notre processus créatif. Nos créations olfactives aspirent à atteindre des profondeurs et des dimensions poétiques que la vision ne peut saisir.

Born in Shanghai,

melt season bridges tradition and modernity through scent,

creating a sensory dialogue between humanity and nature.

Since its inception, melt season has engineered fragrances to dissolve cultural boundaries, crystallizing contemporary Eastern aesthetics into globally resonant olfactory narratives. melt season believes scent is a personal narrative that transcends time.

Each choice you make extends beyond the fragrance itself — it is a singular interpretation of self. Within your selection resides an awareness both tender and resilient, a soul where grace and liberation converge.

Rooted in Shanghai and Paris, Narratus Olfactory Design blossoms through the alchemy of Sino-French perfumers and designers. When Gallic elegance marries with Oriental poetics, our fragrance transcends cultures, time, and space. We devote ourselves to creating extraordinary sensorial tales where ephemeral moment crystalizes into eternal verses.

Notes for Later (芯序), founded in 2024 and headquartered in Shanghai under Shanghai Notes for Later Fragrance Cosmetics Technology Co., Ltd., is a rising high-end fragrance brand. Guided by the philosophy “Every prelude begins with the heart — For Joy, For Love, For Later” the brand blends international perfumery artistry with contemporary aesthetics to offer modern women fragrances that embody both quality and emotional expression.

In 2025, Notes for Later introduced its debut collection “Her · Miracle” featuring precious floral ingredients that evoke a sense of luxury. This was followed by the second collection “Her · Moment” inspired by the multifaceted identities and everyday moments of urban women, exploring the wearability and emotional resonance of fragrance in real-life contexts. With modern-classic design and scent structures built around florals and woods, the brand conveys refined, independent, and sensuous expressions of femininity, shaping a distinctive international style.

中文

芯序 NOTES FOR LATER，隶属于上海芯颖未来香氛化妆品科技有限公司，创立于2024年，总部位于上海。作为新锐高端香水品牌，芯序以“一切序幕，由芯开启——For Joy, For Love, For Later”为理念，融合国际调香艺术与当代美学，致力于为现代女性打造兼具品质与情感的香氛选择。

2025年，芯序发布首个系列“她·奇迹”，以珍贵花材演绎奢华氛围；随后推出第二个系列“她·时刻”，从都市女性多重身份与日常片段汲取灵感，探索香氛在现实语境中的实穿性与情绪共鸣。品牌以摩登经典的设计和花木香主轴的气味结构，呈现精致、独立、感性的女性叙事，塑造鲜明的国际化风格。

Secrets Door is a creative fragrance house driven by a natural gift for scent, committed to using high-quality, natural ingredients and collaborating with perfumers from around the world.

Shu Zhi You Wei is a fragrance brand rooted in Eastern aesthetics, advocating the creation of poetic living spaces through fragrance, and drawing inspiration from nature and Chinese culture. We draw inspiration from the imagery of plants native to southern China to create fragrance works that blend minimalist, modern aesthetics with Eastern philosophical thought. Our product line includes perfumes and home fragrances, emphasizing a “slow, flowing, and continuous” olfactory experience, and trying to awaken people’s perception of subtle emotions in modern life.

Soul Artisan believes that fragrance is more than scent — it is a profound expression of human culture and spirit. A bridge across race and language, it speaks directly to the soul, affirming one’s inner truth and freedom of choice. Inspired by the spiritual legacy of humankind, every Soul Artisan creation is a reflection on human dignity, will, and the meaning of human existence.

to Define is an evocative perfume and fragrance brand born from everyday stories. We capture fleeting emotions and memories, crafting scents that evolve like poetry over time. We make fragrance a living language—expressing your inner world, connecting you to others, and transforming daily rhythms into vibrant, free-flowing moments. We hope that through scent, we build a shared universe of feeling.

“Tianle Voice From The Sky” is an independent perfumer brand established by the second-generation perfumer Tianle in 2019. Tianle seeks to draw inspiration from different artistic and cultural backgrounds, showcasing the limitless spatial sense and imagination in scent creation.

In the path of succession, I sometimes feel lost.

But through the art of making perfumes, I find my true self once more.

I use scent to capture life’s moments—surprises, reflections, losses, and dreams.

And I wish to share them with you.

May this moment of sensory change bring you the comfort you’ve been missing.