News

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Grasse Perfume Week, by Nez: “There was a before. There will be an after!”

A look back at a week in Grasse dedicated to perfume and olfactory culture, and at the success of the very first Grasse Perfume Week!
Shim Ilwa fondateur de la marque coréenne Organ Tale

Shim Ilwa, founder of the Organ Tale brand: “It will attract a lot of attention from visitors, as it will be the first Korean perfume brand to participate in Grasse Perfume Week.”

Manuel Mathieu

Manuel Mathieu Parfums:”My brand is the olfactory extension of my practice as a multidisciplinary artist”

Meet Manuel Mathieu, artist and creator of the brand he named after himself.
Matthieu Rochette de Centdegrés pour l'exposition Bleus de Chine

Matthieu Rochette-Schneider, Asia Managing Director of centdegrés:“Blue is an emotional language between China and France”

As part of Grasse Perfume Week, the “Bleus de Chine” exhibition will be held at the Palais des Congrès in Grasse from July 3 to 5, 2025
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Sara Dahlawi, founder of Maison Dahlawi: “We see Grasse Perfume Week as a valuable opportunity to promote our vision and forge human and creative links”

Founded by Saudi perfumer Sara Dahlawi, Maison Dahlawi blends art, travel, and elegance to craft rare perfumes that evoke universal emotions.
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David Lozano & Gaëlle de Prunelé: “Réminiscence chose boldness from the start”

Founded in 1970 in Juan-les-Pins, Réminiscence embodies a pioneering and timeless vision of perfumery. Recently relaunched, the house will present a refined collection of twelve fragrances—each as essential as it is contemporary—during Grasse Perfume Week. We spoke with CEO David Lozano and President Gaëlle de Prunelé.
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Grazia Baudo Artigiani : “Barum Parfum is the result of the inspiration and passion my husband and I have for perfumes”

A portrait of Barum Parfum by its cofounder Grazia Baudo Artigiani. A young house with a proudly insular spirit, where sensory innovation meets Mediterranean heritage.
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Cherry Cheng : “Jouissance is a celebration of the deep connection between literature and scent”

As the brand takes part in the Grasse Perfume Week for the very first time, Cherry Chen, its founder invites us into her world.
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Ouafi Dahmane, founder of Maison Cataliya : “We believe that by passing on art and culture, we offer future generations the wisdom of their ancestors.”

We invite you to get a sneak preview of some of our exhibitors. Today, it's Ouafi Dahmane, founder of the young brand Maison Cataliya, who took part in the Grasse Perfume Week Q&A!
Jerome Bruhat - CEO ROBERTET

Jérôme Bruhat: “This first edition of the Grasse Perfume Week comes at a pivotal moment, where the past, present, and future come together.”

Robertet Group is a major partner of this first edition of the Grasse Perfume Week. We spoke with Jérôme Bruhat, CEO since 2022.
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Romain Raimbault: “Grasse Perfume Week is a celebration of fragrance and of olfactory cultures from around the world”

From June 30 to July 5, Grasse will host the very first edition of Grasse Perfume Week, an event created by Nez, the olfactory cultural movement. The goal: to celebrate perfume in all its forms through exhibitions, talks, meetups, workshops, concerts, and film screenings.
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The Grasse Perfume Week is launched!

The second Paris Perfume Week has barely wrapped up, and all eyes are already turning to another capital—this time, the capital of perfume: Grasse! See you in July...