3-5
July 2025

News

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Grasse Perfume Week, by Nez: “There was a before. There will be an after!”

A look back at a week in Grasse dedicated to perfume and olfactory culture, and at the success of the very first Grasse Perfume Week!
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Shim Ilwa fondateur de la marque coréenne Organ Tale

Shim Ilwa, founder of the Organ Tale brand: “It will attract a lot of attention from visitors, as it will be the first Korean perfume brand to participate in Grasse Perfume Week.”

Could you briefly introduce your brand?The “organ” in Organ Tale refers to the olfactory organ, as well as the perfume organ where perfumers combine scents to compose new fragrances. Since I started my career in perfume industry as a distributor, I could meet many brands, the world’s best perfumers and F&F (flavor and fragrance) companies. […]

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Manuel Mathieu

Manuel Mathieu Parfums:”My brand is the olfactory extension of my practice as a multidisciplinary artist”

Meet Manuel Mathieu, artist and creator of the brand he named after himself.
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Matthieu Rochette de Centdegrés pour l'exposition Bleus de Chine

Matthieu Rochette-Schneider, Asia Managing Director of centdegrés:“Blue is an emotional language between China and France”

As part of Grasse Perfume Week, the “Bleus de Chine” exhibition will be held at the Palais des Congrès in Grasse from July 3 to 5, 2025
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Sara-Aldahlawi_maison_dahlawi_carre

Sara Dahlawi, founder of Maison Dahlawi: “We see Grasse Perfume Week as a valuable opportunity to promote our vision and forge human and creative links”

Founded by Saudi perfumer Sara Dahlawi, Maison Dahlawi blends art, travel, and elegance to craft rare perfumes that evoke universal emotions.
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Maison Dahlawi : « Une parfumerie d’émotion, de narration et de raffinement »

Fondée par la parfumeuse saoudienne Sara Dahlawi, Maison Dahlawi mêle art, voyage et élégance pour créer des parfums rares éveillant des émotions universelles.
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Grasse Perfume Week 2025 Partners