Param Sara is an Indian niche fragrance house redefining Eastern perfumery, not as nostalgia, but as an evolution. It extends the legacy of ritual, mythology, and deep-rooted traditions, transforming them into a modern sensory experience.

Founded by Ankita Gill, whose journey spans India and China, Param Sara explores how scent is woven into everyday life. Growing up in India, fragrance wasn’t just a perfume; it was a daily ritual, celebration, and symbolism. In China, she saw how Traditional Chinese Medicine (TCM) mirrored India’s Ayurveda traditions, using botanicals in food, tea, and wellness. She realized the East was never singular, but fluid, evolving, interconnected.

Param Sara extends this philosophy into fragrance:

Beyond Borders – The Indian DNA in Param Sara is universal, blending Eastern traditions in a way that feels deeply personal.

Beyond Perfume – More than a scent, each fragrance is a moment within a moment, an intimate ritual of self-discovery.

Beyond Nostalgia – Inspired by the Mandala, Param Sara reinterprets Eastern perfumery not as the past, but as a living, breathing evolution.

This is the East, reimagined where scent is not just worn, but experienced as transformation.