Naturalist Perfume Brand Featuring Eastern Philosophy

Chujian: With scent as its medium, Chujian presents the Eastern Olfactory Symphony—drawing inspiration from Eastern philosophy and the rich tapestry of mountains, rivers, and cultural heritage. We create naturally pure and delightful perfumes, fragrances, and body care products. By prioritizing indigenous Chinese botanical ingredients, we collaborate with world-leading fragrance houses and esteemed perfumers globally in a profound co-creation process. Our scents forge connections among all beings in nature, infusing our products with the essence of history, landscapes, lakes, seas, and wilderness—endowing each creation with a uniquely Eastern botanical poetry.

ChuJian utilizes scent as a medium, intricately weaving together natural origins and cultural depth. It transcends the mere creation of fragrance products, aspiring to become the “Scent Proposer” of Eastern living aesthetics. By employing olfactory artistry, the brand reinterprets the DNA of Chinese beauty, achieving a creative revitalization of timeless traditions within a contemporary context.

—

中文：东方哲学自然主义香气品牌

初柬：以香为柬，邂逅东方香序，汲取东方哲学与山川人文灵感，打造自然纯净愉悦的香水、香氛及身体护理产品。优先选用中国本土植物成分，与世界领先香精公司合作，联合全球一线调香师深度共创，以香气连接自然万物，将历史人文、山川湖海及自然精神融入品牌，赋予产品独特的东方草本香韵。

初柬以气味为纽带，融合自然本源与人文厚度，不仅着眼于香氛产品本身，更致力于成为东方生活美学的”香气提案者”。以香气为载体重新解构中国美学基因，在当代语境中完成传统文化的创造性表达。