Shim Ilwa, founder of the Organ Tale brand: “It will attract a lot of attention from visitors, as it will be the first Korean perfume brand to participate in Grasse Perfume Week.”

Could you briefly introduce your brand?The “organ” in Organ Tale refers to the olfactory organ, as well as the perfume organ where perfumers combine scents to compose new fragrances. Since I started my career in perfume industry as a distributor, I could meet many brands, the world’s best perfumers and F&F (flavor and fragrance) companies. […]