Dive into the heart of China’s perfume market

For two days, attend around fifteen conferences and panel discussions in English, bringing together experts, creators, brands, and observers of the Chinese market to explore its challenges, trends, and future outlook. These topics will be placed in a broader international context, with a particular focus on the French market.

On the agenda: an overview of the market and its strategic potential, the influence of social media and the digital ecosystem, market access and regulations, new aesthetics and design, storytelling tailored to Chinese audiences, evolving olfactory tastes and cultural preferences, and more.

Orchestrated and hosted by Dao Nguyen (essenziabydao.com)

The event is fully booked. Please click here to watch our Smell Talks via livestream video.